Water Babies Delivering a scalable, multi-lingual platform for the world’s leading baby and toddler swim school

“MMT Digital’s strong technical vision, strategic approach and understanding of the customer experience has ensured that we have the best possible solution that will really help our business to grow. Their deep technical expertise and capability are second to none and we now have the ability to deliver the most value to customers at speed and scale.”

Natasha Laws, Group Associate Director of Marketing

The Results

  • %
    reduction in hosting costs
  • %
    increase in page load speed
  • %
    increase in average time on page

The Challenge

As Water Babies’ strategic digital partner, we were tasked with delivering a new digital customer experience that would allow both integration with legacy systems and opportunity for future innovation.

A key requirement was to simplify the user journeys and ensure they were intuitive, location-based and mobile-first.

The new platform had to accommodate multiple regions and languages for a global roll out across Water Babies’ global franchise network.

What We Did

Working to a challenging deadline, we undertook  extensive research and analysis to understand Water Babies’ pain points which enabled us to create a digital ecosystem that revitalised its digital presence.

We reworked the information architecture and validated it using A/B testing. 

We delivered a mobile-first platform that has simplicity and customer experience at its core empowering Water Babies to deliver maximum value to its customers at speed and scale.

Built using .NET Core and hosted on Microsoft Azure’s Cloud hosting platform, the new site allows maximum scalability and an integration service layer to allow future flexibility.

Water Babies website on a laptop

Let's Talk

If you would like to discuss a project or learn how we can help you transform business performance, we would love to hear from you.