HOW DOES IT WORK?
Using a proven methodology, the Digital Strategy is delivered via workshops, research and analytics reviews, internal stakeholder interviews and external validation points.
Initial workshops are designed tounderstand the business vision and capture the digital product vision and understand how the two align.
With a clear understanding of the digital vision we will work with you to define the strategy for achieving the vision; what does the digital product need to achieve for the business, what is the concept, target market, differentiators and right to win and a clear definition of what winning looks like.
We then need to understand what good could look like, this includes; reviewing the competitor and related businesses products and strategies, PESTLE analysis to identify external factors that may affect the digital strategy, an experience map of the current state, a workshop and potentially user input to capture the key elements of what good looks like.
Whilst the primary aim is to get the digital strategy right so that products are developed more effectively another key advantage of this approach is the ability to constantly review and course correct throughout a products lifecycle.