The Design Sprint

A two-week process for answering critical business questions through design, prototyping, and testing ideas with customers

Why run design sprints?

Design sprints allow you to quickly test out potential solutions to business problems with real users, without the risk or high investment costs of building a full-scale solution.

HOW DOES IT WORK?

Our process is based on the Google Ventures Design Sprint backed up with an initial week of discovery work to ensure we set the vision and get the most value from the week-long sprint process. The process can be run remotely or on-site at MMT Digital or in client offices.

Week one – discovery

Review research, competitor & market analysis and analytics
Plan the approach to the problem statements, agree the goals and map the challenges
Define the digital measurement framework
Define and plan the user testing approach

Week two – design, build & test

Day 1: frame the problem to solve using discovery learnings and set the path for the sprint week
Day 2: generate ideas for solving the problem using sketches, ideation & wireframes
Day 3: build a prototype in hi-fidelity flat designs or even code
Day 4: test prototype with users – one-on-one testing, guerrilla testing or on-line testing
Day 5: analyse the results, make design decisions and iterate, share findings with the wider team and agree next steps

Arrange a call

THE BENEFITS

Effective way to identify if/how specific business challenges can be solved
Evidence based solutions with rapid feedback from real customers
Low risk, low cost route to innovation
Consultancy, design and technical expertise working together

CLIENT STORY

A global bank wanted us to help design a ‘best in class’ page for their flagship product. We worked collaboratively using our user-centric Design Sprint approach to develop an innovative solution.

The Output

A prototype that provides a potential solution to a business problem, with evidence to back up the approach taken, and recommendations for next steps.

If you'd like to find out more about The Design Sprint and how we can help you quickly identify solutions to your business challenges, please get in touch with Nick today.