Yesterday, I hosted the second in our 2017 Kentico webinar series which covered the topic of lead scoring and how it can be used to generate sales-ready leads. I explored the theory behind lead scoring and demonstrated best practices for implementing it within Kentico EMS.
What is Lead Scoring?
Lead scoring is the process of ranking prospects against a scale to determine their value. It allows you to focus the attention of your sales team on the highest value leads, enabling you to:
- Increase sales efficiency and effectiveness
- Increase marketing effectiveness
- Align marketing and sales goals
- Increase revenue
Another Chance to Watch the Webinar
If you missed the webinar, simply click here to view the recording. Our whole digital marketing webinar series is also available to view here. Topics we have covered previously include personalisation, segmentation and lead nurturing.
Top 5 Checklist for Lead Scoring
As well as the practical insights given during the webinar, we have also created the Top 5 Checklist for Lead Scoring which you can view here.
Register for our Next Webinar
As chosen by yesterday’s attendees, our next webinar will cover the much talked about subject of GDPR. It will take place on September 13th and you can register here.
If you have any questions regarding the webinar or Kentico EMS in general, feel free to drop me an email email@example.com