1 minute read We are delighted to announce that TOBi, the ecommerce chatbot we developed in partnership with Vodafone UK, was awarded ‘AI Project of the Year’ at last night’s Computing Digital Technology Leaders Awards. Now in their second year, The Computing Digital Technology Leaders Awards are designed to celebrate the individuals and companies who are pushing the boundaries of technology to achieve digital excellence. Last night’s win marks our second award for Vodafone’s TOBi sales chatbot and comes hot on the heels of picking up Most Effective Use of AI for Business Optimisation at the Campaign Tech Awards last month. Commenting on TOBi’s success at The Computing Digital Technology Leaders Awards, Jon Davies, Head of Digital at Vodafone UK, said: "It’s fantastic to be recognised by Computing for the great customer experience and innovation that we have been able to deliver to our customers with TOBi, our sales chatbot. Having beaten nine other very strong finalists, I am delighted for the team to receive this award for their hard work." Ben Rudman, CEO of MMT Digital added: "Winning AI Project of the Year is a fantastic achievement and a real validation of the strength of the partnership between Vodafone and MMT Digital. TOBi is a fantastic example of how AI can be used to reinvent the path to purchase by helping Vodafone’s customers make quicker, better-informed purchases."