All you need to know about Contentful Studio
As Contentful partners, we were happy to be invited to their recent platform update where we got the lowdown on some new features. It's great to see so much ongoing development on the platform - although it does give us a job staying on top of it all!
The main talking point was Contentful Studio, an innovative new AI-enabled product built on the Contentful platform to optimise various aspects of your workflow. While still needed for the more complex tasks, Studio reduces the dependency on developers by enabling marketers and designers to make adjustments themselves, especially for pain points such as time-consuming layout changes. Studio aims to decrease the time required to implement certain changes from months to minutes, which should come as a great benefit to any busy Marketing department (which, in my experience, is all of them).
Contentful Studio represents a comprehensive solution for digital teams seeking to create and deliver impactful digital experiences. By leveraging structured content, AI capabilities, and open integration, Studio empowers teams to collaborate effectively, streamline content management processes, and ultimately drive better business outcomes. As a paid product, you'll need to decide if it's worth it for your team, but I would certainly recommend taking a look.
We are looking forward to working alongside MMT to harness the power of Studio giving clients the flexibility to build creative visual experiences based on structured design and at the same time guaranteeing compliance and governance.
- Kristin Montag Brown, Director Partnerships, EMEA/Asia
Studio wasn't the only thing on show at the Spring Update, there were also several new and improved features announced on Contentful Platform.
Contentful have been integrating AI across their products with features like the AI Content Type Generator, and it continues to get more effective and better integrated with each update. Whether it be using the AI Content Generator to suggest copy, generate keywords and improve SEO, or using the AI Image Generator to create and improve your banner, you'll be producing better content in less time before you know it. Much like similar AI tools, you can ask it to make tweaks or refinements based on suggested prompts - for example, replace a word or change the tone. Creating a multilingual site? Not a problem - you can not only ask the AI assistant to find or generate the content you're looking for, but also translate it into your language of choice. There's been a lot of hype around AI, some justified and some not, but at this point there are genuine benefits to using it and it's only going to ramp up from here. If you're not onboard the AI train at this point, it's time to reassess, or risk getting left behind by your competitors who make the most of all those productivity gains!
One update that will be of interest to the technical folk was the ability to build serverless functions directly on Platform, similar to what you might do with AWS lambda or Azure Function Apps. Running on Contentful compute resources, these can be integrated into the content management or content delivery side, giving you the ability to run custom logic at the edge without additional cloud resources. While you do need to be careful about spreading your business logic around too much, it's great to have options and I'm sure you or your developers could think of some interesting use cases for this.
Contentful is also addressing advanced compliance and trust needs by enhancing its identity and access management systems and introducing audit logs which can be automatically transferred to an Azure Storage Account or S3 bucket. These governance capabilities allow administrators to track user actions and access logs for compliance purposes, providing greater transparency and control over content management processes - useful in particular for enterprises or companies in highly regulated sectors.
As you can see, the folk at Contentful have been busy of late and there are an increasing number of reasons to consider integrating it into your website. To find out more, get in touch with our Contentful experts here at MMT!
