The Challenge
Corinthia needed a robust, reliable and scalable technology solution to support their expanding digital ambitions. They required a seamless booking experience, faster content editing and the flexibility to create personalised user journeys for their global audience.We needed to migrate onto a more powerful platform, while incorporating a new brand identity and improve digital performance.
The Approach
We worked with Corinthia Hotels, selecting Optimizely to implement and roll out an enhanced luxury digital experience. We extended the architecture to create a seamless booking experience across multiple systems.
A new Design System was developed, adaptable for various locations and experiences. Training empowered the global hotel marketing teams with efficient content management capabilities.
The Commercial Impact
We turned the site into a sophisticated user experience, fine-tuned to sell its stunning suites and rooms:
• 32.5% YoY revenue growth for London in the first 3 months post launch.
• 42.1% conversion lift at the flagship London hotel.
• 38.6% faster load times, improving site stability, experience and SEO.
• 13% increase in user engagement from better content and UX.
