Centaur Media Helping a traditional publisher transition to a digital media company by monetising content

“In the digital age, our readers are looking for content to be delivered in new and different ways. The Mini MBA in Marketing was designed to better equip them for their day-to-day jobs by providing a tailored learning package. MMT Digital worked quickly and effectively to deliver a platform that helped us test the waters. We’ve continued to enhance the user experience across all devices as we’ve further developed it in response to student feedback.”

Jo Roberts, Head of Content Marketing

The Results

  • %
    increase on sign-up target
  • +
    NPS for Mini MBA in Marketing programme
  • %
    increase on projected revenue

The Challenge

Help Centaur Media to monetise its online content by turning videos, magazine articles and reports into comprehensive training programmes as it transitions from traditional publisher to digital media company

What We Did

Designed and built a fully responsive digital learning platform, Online Classroom, an entirely new business model for Centaur Media, in just six weeks to meet the launch deadline

The Online Classroom pilot programme - The Mini MBA in Marketing, presented by Mark Ritson – has enabled Marketing Week to reach an entirely new audience

Online Classroom has created a blueprint that can be scaled across the Centaur business and has already been rolled out to Econsultancy (Fast Track Digital Training) as well as Fashion & Beauty Monitor

Let's Talk

If you would like to discuss a project or learn how we can help you transform business performance, we would love to hear from you.