BACARDÍ Leading the digital launch for BACARDÍ’s biggest ever rebranding campaign

“With BACARDÍ’s biggest brand repositioning in 150 years due to launch in less than two months, it was crucial that its new website was available to support the campaign. MMT Digital worked collaboratively with us and our creative agency to hit a very challenging deadline with a website that was totally in tune with the campaign.”

Ruth Toone, Global Digital Manager

The results

  • %
    increase in site visitors in the first week after launch
  • %
    increase in average weekly page views in first week after launch
  • %
    increase in average monthly visits

The Challenge

Create a new global website to support the biggest re-brand in the company’s history that had to use rich media to tell the BACARDÍ story and project the desired brand image

What We Did

In just six weeks, produced a site that was ready for the global launch and delivered the BACARDÍ story to a worldwide audience

Used high definition images, audio, animations, video and parallax technology to display interactive content

Implemented content-centric responsive web design to ensure excellent user experiences on all devices

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