Technical jargon is a great way to quickly bamboozle people and the term ‘rich internet application’ is one which was spawned a number of years ago that does not mean a lot to most human beings. Our customers are finding that their ambitions for digital marketing are not always met by campaigns which are solely web browser based. They want to provide richer experiences for their customers and partners that enable them to make better decisions about which of their products or services are most suitable for them.

Web browsers were not designed to do many of the actions that we ask of them so along came technology to take the user experience beyond the browser. Applications were built which combined rich media, browser technologies and desktop processing power to provide what are known as ‘rich internet applications’ or RIA’s. eBay Desktop is a classic example of a recently built RIA.

Also, you may have started to notice an increasing number of odd looking bar codes on the back of soft drinks or on advertisements in magazines. Marketers are starting to use what are known as ‘QR codes’ to capture customer data through their mobile phone cameras.

Would you like to know more about RIA’s and QR Codes? Once again, BBC Radio Lincolnshire’s William Wright asked our own Will Hawkins to come and speak to them about these technologies in their ‘Drive Time’ slot recently. You can listen to the recording on William Wright’s show below.